You built an audience.
Now the business has to catch up.
Brand deals are arriving. Platforms are calling. Maybe a book feels possible for the first time. But without someone who knows how publishing, podcasting, and brand partnerships actually work—from the inside—you're making decisions with incomplete information.
Lasso was built for this moment.
The creator who has done the hard part and now needs the business side to match.
Podcast Audit—Find out where you actually stand
Before you pitch brands, negotiate deals, or plan your next move, it helps to know exactly what you're working with. A Lasso podcast audit gives you an honest, experienced read on your show: what's working, what's holding you back, and where the real opportunity is.
Having spent years inside SiriusXM, Acast, and Audacy, I've evaluated hundreds of shows from the platform and revenue side. I know what makes a show attractive to brands and networks -- and what gets passed over.
Overall show assessment: format, positioning, and audience fit
Monetization readiness: are you ready for brand conversations?
Distribution and discoverability review
Competitive landscape: how you sit relative to shows in your space
A prioritized action list so you know exactly what to work on next
Brand Deal Advisory—Get paid what you're worth
Most creators undercharge because they don't know what brands are actually willing to pay. Lasso does.
I've spent fifteen years on the brand and platform side of these deals—which means I know what's in the budget they didn't tell you about, where the rate card has room, and what terms you should never accept.
Rate card development based on platform, audience size, and engagement
Deal review and negotiation coaching before signing
"Is this a good deal?" audit for inbound brand opportunities
Contract red-flag review: exclusivity, usage rights, kill fees
Counter-offer strategy and brand communication scripts
Network & Distribution Advisory—Know what you're signing
The creators who get hurt most aren't the ones who can't get deals. They're the ones who sign network agreements without understanding what they're giving up: exclusivity, ownership, creative control, upside.
I've been in the room at Audacy where networks decide whether to sign a show and what terms to offer. I know how networks value a creator's audience, what they're looking for in a deal, and—crucially—what most creators forget to ask for, from marketing commitments to promotional deliverables to exit rights.
Network deal structure and term review
Exclusivity and IP ownership negotiation
Revenue split benchmarking
Exit clause and contract term strategy
Independent vs. network tradeoff analysis
Marketing and promotional deliverable negotiation
Creative control and brand safety boundary setting
Creator Business Strategy—Run it like a brand
The creators who build something durable treat their work like a business from the start. That means knowing who to target, how to pitch, and when to say no.
My career has been built at the intersection of talent and commerce, from the literary department at WME to revenue leadership at some of the biggest names in audio. I know what a sustainable creator business looks like because I've helped build them.
Revenue diversification planning across brand, owned, and earned channels
Brand partnership pipeline: who to target and how to pitch
Media kit and one-sheet development
Positioning and niche refinement to attract better-fit brands
Ongoing advisory retainer for deal flow and strategic decisions
Podcast & Audio Growth—Monetize your voice
Sponsorships are the entry point, not the ceiling. Build a monetization strategy that reflects what your show is actually worth.
I've worked inside the platforms, the networks, and the ad technology that powers podcast monetization, which means I understand the full revenue stack, not just the part that's visible to creators.
Podcast monetization strategy: ads, sponsorships, and premium content
Intro to podcast networks and distribution partnerships
Host-read ad integration and brand fit guidance
Sponsor pitch deck and one-sheet development
Audience metrics framing for brand conversations
IP Expansion—Build beyond the feed
A decade in book publishing means knowing exactly what editors are looking for, what a platform needs to look like before a proposal lands, and how to turn a niche audience into a community that follows you, not an algorithm.
Before audio, I spent a decade in publishing—at Hachette and Amazon—working with authors and editors on exactly this problem. I know what a book proposal needs, which agents are right for which voices, and how to position a creator's existing audience as the asset it actually is.
Book deal readiness: proposal, platform, and publisher fit
Substack and newsletter strategy for audience monetization
IP packaging: turning a content niche into a licensable brand
Cross-platform content repurposing strategy
Long-form editorial voice development
The creators who get the most out of Lasso are the ones who know their audience is ready for more than a sponsorship. If that's you—let's talk.