My career has never moved in a straight line.

It has moved through publishing, talent, audio, and technology—and that path, which probably looked unconventional from the outside, turned out to be exactly the right preparation for the work I do now.

It started at WME, in the literary department, where I learned how elite talent thinks about their work, their worth, and the deals they will and won't make. That instinct—understanding what a creator actually needs versus what a platform assumes they need—has never left me.

From there I moved into publishing. At Hachette and Amazon I worked with authors and editors on the business of books: how ideas become products, how audiences become readers, and how content becomes a commercial asset. A decade in that world gave me something most people in audio and the creator economy don't have: a deep understanding of how IP works across formats, and what it takes to turn a niche audience into something that lasts.

Audio came next, and it became the place where everything converged. At SiriusXM—across AdsWizz and Simplecast—I led the commercial go-to-market for a programmatic marketplace, selling API-first monetization infrastructure to podcast publishers who were just beginning to understand what their inventory was worth. I launched VAST tag integrations, built publisher pipelines, and learned the full technical and commercial stack of podcast advertising from the inside.

At Acast and Podchaser I brought that fluency to the analytics side, helping PR agencies, publishers, and media buyers understand how to use podcast data as a planning tool rather than a reporting afterthought.

In 2019 I founded Lasso, a boutique creator management and advisory firm, at a moment when the podcast industry had money flowing in and no infrastructure to catch it. I served brands, creators, and agencies simultaneously, managing competing stakeholder interests while delivering commercial outcomes across all three sides of the creator economy. I negotiated talent deals, built brand partnerships, and advised creators on everything from hosting migration to programmatic ad models, at a time when most of the industry hadn't heard of DAI.

In my current role as Senior Director of Podcast Revenue Partnerships at Audacy, I lead the commercial function connecting enterprise brand dollars to premium podcast talent, including Gwyneth Paltrow, Ben Stiller, Adam Scott, Lena Dunham, and Puck's full slate. Over the past twelve months that has meant driving a 300% revenue increase with leaner resources, building the operational infrastructure to make it repeatable, and acting as a trusted advisor to hosts, agents, and producers navigating the intersection of creative integrity and commercial ambition.

Lasso exists because that intersection is where the most interesting and most underserved work happens. And because after fifteen years, I'm still the person who knows how to work it from every angle.