My career has never moved in a straight line— through publishing, talent, audio, and technology. That path turned out to be exactly the right preparation for the work I do now.

It started at WME's literary department, where I learned how elite talent thinks about their work, their worth, and the deals they will and won't make.

From there, publishing. At Hachette and Amazon, I worked with authors and editors on how ideas become products and content becomes a commercial asset, a decade that gave me a deep understanding of how IP works across formats and what it takes to make a niche audience last.

Audio came next, and it's where everything converged. At SiriusXM, across AdsWizz and Simplecast, I led go-to-market for a programmatic marketplace, selling monetization infrastructure to publishers who were just beginning to understand what their inventory was worth. At Acast and Podchaser, I brought that fluency to analytics, helping agencies and media buyers use podcast data as a planning tool instead of an afterthought.

In 2019 I founded Lasso, a boutique creator management and advisory firm, at a moment when money was flowing into podcasting with no infrastructure to catch it. I worked across brands, creators, and agencies at once, negotiating deals and advising on everything from hosting migration to programmatic ad models, back when most of the industry hadn't heard of DAI.

Today, as VP of Podcast Revenue Partnerships at Audacy, I connect enterprise brand dollars to premium podcast talent, including Gwyneth Paltrow, Ben Stiller, Adam Scott, Lena Dunham, and Puck's full slate. This past year: a 300% revenue increase with leaner resources, infrastructure to make it repeatable, and a role as trusted advisor to hosts, agents, and producers navigating creative integrity and commercial ambition.

Lasso exists because that intersection is where the most interesting, underserved work happens. After fifteen years, I'm still the one who knows how to work it from every angle.