SERVICES

Podcast Strategy & Sponsorship — Start with the right question, spend with a framework

Before you greenlight a show, commit to a sponsorship budget, or sign with a production partner, the most valuable thing you can do is get clarity on what you're actually trying to accomplish and what podcast strategy is going to get you there. Then build the framework to execute it.

The brands that get podcast strategy right are the ones who ask the hard questions before they spend. I know what those questions are because I've watched brands skip them — and pay for it. And working on every side of this industry — platform, network, creator, and brand — means I know what separates the campaigns that deliver ROI from the ones that just deliver impressions.

• Podcast strategy audit: should you build, sponsor, or both?

• Build vs. buy analysis: owned show vs. sponsorship portfolio

• Competitive landscape review: what are brands in your category doing?

• Creator and podcast investment framework built around your actual business objectives

• Audience mapping to find the right fit and avoid duplication

• Rate benchmarking across formats, platforms, and audience sizes

• Campaign architecture across short-term activations and long-term partnerships

• Creator vetting: audience quality, brand safety, and category exclusivity

• Internal stakeholder alignment and business case development

Podcast Launch Strategy — Own the format, not just sponsor it

The brands winning in podcasting right now aren't just buying host-read ads — they're building shows their audience actually wants to listen to. But a branded podcast is only as good as the strategy behind it, and most fail not because the idea was wrong but because the execution was.

Having worked inside SiriusXM, Acast, and Audacy, I know what makes a branded podcast succeed and what makes it stall. I help brands get the format, the host strategy, and the distribution right before the first episode is recorded.

• Format, frequency, and host strategy built around your brand objectives

• Distribution and platform selection

• Production partner evaluation and vetting

• Sponsorship and monetization strategy for owned content

• Audience development and growth planning

• Network and production partner introductions

Podcast Creator Casting — Find the right fit, not just the right follower count

Creator selection is where most podcast campaigns win or lose. Follower counts and engagement rates tell part of the story. Audience quality, brand fit, category exclusivity, and creator reliability tell the rest.

I've vetted and managed creator relationships across podcasting for fifteen years — which means I know what to look for beyond the media kit and how to manage creator relationships so campaigns close on time and on brief.

• Creator identification and vetting across podcast and video

• Direct outreach and relationship management with creators, agents, and managers

• Long-term creator roster development for brand ambassador programs

• Talent conflict checks and exclusivity negotiation

• Creator briefing, communication, and deliverable oversight

Performance & Measurement — Know what you're actually getting

Most post-campaign reports tell you what happened, not what it meant. Podcast measurement is still inconsistent enough that it's easy to get a report full of numbers that don't connect to anything your business actually cares about.

Podcast measurement is full of numbers that sound good and mean nothing. I know the difference because I've built the systems behind them.

• KPI framework and goal-setting built before the first dollar is spent

• Campaign tracking setup using brand measurement and analytics tools

• Mid-flight optimization recommendations

• Competitive benchmarking and trend analysis

• Post-campaign analysis that goes beyond impressions and reach

Independent Advisory — A second opinion worth having

You have an agency. But before you approve a media plan, sign off on a podcast recommendation, or commit to a production partner, it helps to have someone in your corner who understands how these deals work — and whose only incentive is making sure yours does too.

I know where recommendations serve the client and where they serve the relationship, having worked inside platforms, networks, and agencies across fifteen years of podcast partnerships. I help brands get more from the agency relationships they already have.

• Independent review of media plans, rate cards, and podcast recommendations

• Benchmark analysis: are you paying market rate or above it?

• AOR evaluation: are you getting what you're paying for?

• Deliverable and contract review before you sign

• Ongoing advisory to keep your partners accountable to your objectives