WELCOME TO LASSO
Wrangling podcast partnerships that actually perform.
I've been working with creators for fifteen years, long before "the creator economy" had a name. Back then it was publishing, events, social media. I've been lucky to work across all of it: WME, Amazon, SiriusXM, and now Audacy, where I'm VP of Podcast Revenue Partnerships, sitting between brands and talent to build campaigns that feel like part of the show instead of an interruption to it.
Along the way I learned that the gap between creative ambition and commercial reality is almost always a translation problem. I'm good at closing it.
That's why I founded Lasso, where I work directly with independent creators, brands, and the teams around them on partnerships and revenue strategy. Not an agency with a roster to protect. Not a consultant with a templated playbook. Someone who's sat on every side of the table and knows what each side actually needs.
The longest relationships are the most valuable ones. That's what I build toward with every client.